More About Our Writing Advertising Copy Homeschool Language Arts Course

Welcome to a three-lesson Writing Advertising Copy homeschool language arts course! It’s quick, but it’s full of valuable information.

People can’t escape advertising. It’s everywhere: billboards, blogs, shopping carts, store flyers, websites, bus stop benches, and online games. Even the sky is not immune to advertising, with skywriting or a banner trailing a plane.

Studying advertising methods is important for two reasons. First, homeschool students learn how to use those methods in their own writing. Second, they become more discerning when they can identify those methods are being used on them. (Translation: so they won’t be snookered!)

Advertising is an appeal to the emotions—fear, hunger, pride, peace of mind, the need for acceptance, the excitement of speed, and so on. For example, car companies that used to rely on mileage statistics or beautiful women to sell their products are now creating stories. Their commercials look like slick movie trailers, and viewers are sucked into the excitement and danger before they realize it’s a car commercial. Too late. They’re hooked. They’ve already reacted positively to the excitement and the element of danger.

These three homeschool language arts lessons in advertising equip middle school and high school students with tools every writer should know how to use.

Ready? Have a great writing week!

Sharon Watson

WritingWithSharonWatson@gmail.com