Digital Art and Product Designs for Small Business - Schoolhouse Teachers

Digital Art and Product Designs for Small Business

Length: Fifty Weekly Lessons
Includes: Printable Lessons with Activities
Age/Grade: Middle – High School

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How to Use This Course

This digital art course introduces students to the world of possibilities for putting their artistic and creative skills to work online in any number of fields. The course covers rules governing images, where to find them, how to edit and manipulate images, fonts and word art, logos and banner ads, images for social media branding, product design, and more.

Course Introduction

Have you ever thought about being a professional digital artist? Or creating products like T-shirts, brochures, books and magazine covers, advertisements, logo designs, and business cards or even abstract art that you can sell online or in the retail stores downtown? Yes? Then this class is just for you! With over 10 years of creative digital art experience and inquisitive fervor, Crystal Calhoun teaches you how to stand out from the rest and to bask in the unique awesomeness God has given each and every one of you! Her words can be a bit lofty, and her confidence soars to the skies, but that’s okay, you’ll get a good dose of healthy confidence yourself as you dive into Crystal’s classes and take on the new challenges presented with each class she brings. Jump in, ask questions, and share the progress you’ve made. It’s going to be a lot of fun!

Course Outline

Part 1 – Digital Art and Product Designs for Small Business

Unit 1: Higher Standards

  • Lesson 1: Introduction: Be You. Be Unique!
  • Lesson 2: Researching Perspectives Gets Results
  • Lesson 3: Graphic Designer Wages
  • Lesson 4: Image Theft and How
  • Lesson 5: Party Time with Public Domain
  • Lesson 6: Giving Proper Credit
  • Lesson 7: Stock: Good, Bad, and the Filthy
  • Lesson 8: Awesome Tools for Amazing Results

Unit 2: Focusing on Photoshop

  • Lesson 9: Stay Focused and Do What You Love
  • Lesson 10: Categories, Types, and Targets
  • Lesson 11: Blending In – Put Yourself Anywhere
  • Lesson 12: Changing Skin Tones
  • Lesson 13: Looking Younger
  • Lesson 14: Dreamy Backgrounds
  • Lesson 15: Fun Shapes that Save Time
  • Lesson 16: Changing Eye Colors
  • Lesson 17: Typography
  • Lesson 18: Save Time and Look Great
  • Lesson 19: Lightning Bolts
  • Lesson 20: Colors that Persuade

Unit 3: Creating and Selling Real Products!

  • Lesson 21: Business Planning and Setting Goals
  • Lesson 22: Logo Design and Logo Branding
  • Lesson 23: Dive in and Sell Stock
  • Lesson 24: Who Can Make Your Product
  • Lesson 25: Season Sells Well
  • Lesson 26: Typography and Silly Sayings
  • Lesson 27: Using Moody Moments
  • Lesson 28: Confidence and Clarity
  • Lesson 29: Sunny Days
  • Lesson 30: Creating Keepsakes
  • Lesson 31: Fashion Fun
  • Lesson 32: Party Time!

Part 2 – Graphic Designers, Professional Print, and Online Marketing

Unit 1: Marketing with Professional Print

  • Lesson 1: Marketing Yourself
  • Lesson 2: Business Gifts
  • Lesson 3: Branding Basics
  • Lesson 4: Relaxing, Memorable, Fun
  • Lesson 5: Be Clear. Be Obvious.
  • Lesson 6: Memory Game Branding
  • Lesson 7: Stay Focused
  • Lesson 8: Planning Events

Unit 2: Marketing Online

  • Lesson 9: First Impressions
  • Lesson 10: Promotional Items, Sales, or Concepts
  • Lesson 11: Bannder Ad Basics
  • Lesson 12: Product Mock-Ups

Unit 3: Social Media Marketing (SMM) Graphics

  • Lesson 13: Facebook
  • Lesson 14: Pinterest
  • Lesson 15: YouTube
  • Lesson 16: Twiter

Unit 4: More Revenue ($)

  • Lesson 17: Competitions, Contests, and Prizes
  • Lesson 18: More Places to Sell Your Products
  • Lesson 19: Where to Advertise Services
  • Lesson 20: Taking the Lead! Keys to Starting a Successful Graphic Design Business

Transcript Information

If this course is taken in full, completing all reading and writing assignments, and the student spends approximately 180 hours completing this course, it can count for one high school credit.

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